The Super Bowl is notorious not just for football fans or
halftime show viewers, but for their commercials. Advertisements ranged from
car manufactures, insurance, snacks/food, alcoholic beverages, and so on. There
were some funny ones, some had a serious message, while others raised eyebrows
and made me cringe. One of my favorite Super Bowl 29 commercial was the
Skittles commercial. The link is provided below.
In short, my friends and I were dying (in laughter) after
watching this commercial because it something we would do as a group, under the
influence of alcohol of course lol.
The brand story is communicated in this commercial through
the demand of wanting skittles, or in the commercial’s case, the lemon.
Skittles was an imported product by a British company and the U.S. was
introduced to it 5 years later. Before Skittles were domestically produced in
the U.S, their only way of getting it was to get it imported from Britain,
making it scarce to the population in the U.S. In comparison to the commercial,
everyone wanted the lemon-flavored skittle, and since everyone wanted it, it
was scarce. So in order to determine who gets the lemon-flavored Skittle, they
would arm wrestle for it. As weird as it may sound, I feel that it worked in
the end, well at least for my friends and me.
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