I don’t think it’s ever right to racially stereotype for
advertising purposes because the entertainment industry, mainly television and
movies, already push racial stereotypes. Aside from that, I don’t feel like
there’s a necessity to put stereotypes for advertising purposes, even for
comedic feedback. Where some might be able to laugh at themselves, others take
pride in their ethnicity and cultural, taking it offensively, potentially
losing a customer base, or potential customers for that product/service. It
would be best to avoid utilizing stereotypes to get on the good side of people,
as well as the media/press, so that you won’t have to jeopardize your position
or company’s image. There are many approaches to creativity in advertising
without having to go the racial stereotype route.
Racism in general is not just a thing in the past, but has
evolved into present day, and will continue as long as the entertainment
industry keeps using them in television and movies. There are creative ways to portray or to get a
message across, but in the end, if it involves racism, it doesn’t progress up
to abolishing it.
Advertisers, as do others, have ethical responsibilities. Regardless
of regulations in different countries, there are a lot of commercials that have
been banned due to inappropriate content. There’s a difference between a bad
commercial, where the quality isn’t there, and a BAD commercial, where the
quality is there, but the content isn’t suitable not appropriate for all ages. Hence,
if advertisers are not able to send a message without having it seem too sexual
or eye-opening in a negative context, then their credibility is not better than
rotten meat.
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