Before Wednesday’s lecture, I seriously thought that
companies/corporations either had their own advertising agency or that all
companies/corporations utilized the same agency,. I wasn’t aware about all the
types of advertising agencies there are today. After Googling advertising
agencies, which was a little head aching, I started to think about
commercials/advertising campaigns that I’ve seen that I liked. A memorable one
was an Audi commercial during Super Bowl XLVII with the Baltimore Ravens and
the San Francisco 49ers, a young boy’s Prom night changed after his father
handed him the keys to their Audi S6. Audi, as well Google, Intel, Reebok, and
Sky Vodka, are clienteles of the advertising agency Venables Bell &
Partners. Below are the links to some of
their work.
From simplicity to creativity, I like their approach to
advertising these well-known companies. Where there’s comedy in the Audi
commercial and truth with a newer laptop utilizing an Intel processor and a
search engine like Google, they’re able to showcase their clients in a good
spotlight, while making it relatable to the public.
I like how they took the theme of prom, and utilized Audi
into their campaign. Prom is supposedly the night where boys become “men,” but
in this case, the Audi change the boy into the man. There is also truth in it,
that the type of car your drive can make you feel more confident, which is
evident in the commercial.
Although there’s the usage of the Asian stereotype in the
Intel commercial link above, their intent on sending the message that Intel is
the top of the line modern processor was creative.
The incorporation of a family business and Google, this
advertising agency told their story with the usage of Google very well. Showing
the features that the Google search engine can provide for a successful family
business helps not only Google, but other businesses too.
Venables Bell & Partners have worked on other campaigns
with other companies and they are well done, in my opinion. My blog post won’t
do their work justice, so if you have the time, check out their work on their
website. Note: this post is not endorsed by Venables Bell & Partners, but I
wish it was.
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