DISCLAIMER: This post or blog is not endorsed by Greenpeace UK. This blog is just for an assignment for an advertising class.
Greenpeace UK is an independent global campaigning
organization that focuses on protecting the environment and pointing out those
who are contributing harm to it. Going the old-school route today would not get
their messages out fast enough nor would it do justice. Instead, they use
social media to get to the masses faster and more efficiently.
With YouTube, it enables them to be as creative as possible,
utilizing the art of storytelling and visuals to paint a picture to viewers
about environmental issues, whether if it pertains to a certain region in the
world, animals that are endangered, or even everyday things we use that
potentially could hurt us in the long run. Because of what YouTube has to
offer, Greenpeace UK is able to compile their messages through motion picture,
making it an essential tool for their needs.
With Instagram, compared to YouTube, they are limited with
how long their videos can be, so they use the aspect of still pictures. They
use a variety of pictures: hand-drawn, cartoons, pictures of real food/objects,
pictures taken from a phone/camera; and from those pictures they include a
message in relation to the environment. The way Greenpeace uses Instagram is like
modern day propaganda. They only have one page/picture to describe/show
something to the audience and it has to be convincing, relatable, easy to
understand, and well-put together.
For this last section, I will put Facebook and Twitter
together because they are very similar, except for the fact that there is a
character limitation for Twitter. Facebook acts as the main channel for
Greenpeace, other than their main website. It enables them to do everything
Instagram, Twitter, and YouTube can do, and more. They can provide links to
these other social media mediums, provide more text about a message, promote
petitions to stop companies from destroying the environment, and much more. The
only limitation it has in comparison to their main site is the obvious layout. They
use Twitter in a similar fashion like their Facebook. If they aren’t able to
get their message within the character limit, they would provide a link to that
article.
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